If beauty is not how I look, then why does it matter how I look?

Don’t judge a book by its cover.  Easier said than done.

We are sensory beings living in a physical world.  Sight, sound, touch, smell and taste are how we interpret and experience life.  How we adorn the body is our calling card.  It is a sensory expression of who we are that other people experience. It makes a statement about our values, personality and social position.

We learn a lot about the characters on screen thru their style – what they wear, what they drive, where they live, their accessories, how they wear their hair and makeup – that is not written into the script, yet is very much a part of the story. We make assumptions based on what we see to fill in the blanks to give depth to the characters and meaning to the story.

The same is true for us in our daily lives.  How other people experience our style tells a story. What we wear, our accessories, our hair and makeup are all part of our script whether we are aware of it or not.

The reason we are able to learn so much about characters in a movie thru their style is because of our shared social style myths.  Stories, both real and imagined, that we have been told throughout our lives.

For example, in our workshops, we ask participants to describe the proverbial “girl next door”.  You can play along if you like …  What does she looks like?  What color is her hair?  How long is it? What kind of shoes does she wear? Does she have clear skin? Does she wear a lot of make-up? Is she a nice girl? Does she get good grades?

In every class, the answers are the same: long blonde or light brown hair, little to no make-up, flat shoes, nice girl, good at school and we hire her to be our babysitter.  We know what “the girl next door” looks like and we assume what she behaves like because it is a social style myth that we have all come to recognize and believe.

There are 9 Social Style Myths that tell a story about values and social position. When we know what they are, we can align our style to the story we want to tell in every circumstance of our lives.  Let us help you tell your story.


photo credit: dailymail.co.uk/country_pubs
















AUGUST 27, 2015

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