ka-roo n. derived from ancient Sanskrit meaning beautiful and happy
BEAUTY MEANS MORE
THAN LOOKING GOOD™

What hair color says about you.

Natural or colored, the shade of your hair affects how the world sees you… and how you see yourself. At least some of our self-image is based on the perceptions of other people. You partially view yourself through others’ eyes and act accordingly. That’s why the color of our hair tends to stereotype us.

I AM Red:

independent, strong willed, open minded, sensual

There are very few natural redheads – only 3% of the population is said to have been born with fiery locks. A redhead is not afraid to have fun and get noticed. Red hair also seems to have more shine, which can make your hair look more healthy and beautiful. (see Hair Care tips for Reds.)

I AM Blonde:

soft, generous, kind, sexy

Do blondes really have more fun? Maybe. Blonde is a happy color that reminds us of sunny days at the beach. There’s a subtle correlation between youth and blondness, since babies and children tend to have lighter hair than adults. (see Hair Care tips for Blondes)

I AM Brunette:

grounded, sincere, intelligent, fun-loving

Brunettes project a grounded, stable image. Darker colors also connote earthiness. If you want a more serious, sophisticated look, try a darker brunette hair color. According to Allure magazine, 76% of American women think the first female president will have brown hair. (see Hair Care tips for Brunettes)